As the executive producer for Idaho’s KNOW VAPE campaign, I am working for Idaho Public Television to create and expand a comprehensive and collaborative statewide campaign to end Idaho’s youth vaping crisis. The campaign includes:
A documentary, directed by April Frame and called Nic Sick that was broadcast statewide in March 2023. Nic Sick features teens from across the state who talk candidly and with heartbreaking authenticity about their struggles to overcome vape addiction and the myriad health consequences they experience.
An anti-vape video contest for Idaho teens launched in September 2022. More than $10,000 in prizes were awarded to winners in May 2023. The contest and winners was promoted in print, social media and on radio in English and Spanish.
Social media is a critical component to this campaign. Short testimonials, graphics and tips will be shared extensively on Facebook and Instagram targeting youth, parents and educators.
Downloadable and printable resources about the dangers of and common misconceptions about vaping, how to prevent vaping among youth and how to quit vaping will be available at IdahoPTV.org/KNOWVAPE. The resources are aimed at parents, educators and youth.
Idaho standards-based curriculum is provided to educators via the KNOW VAPE website and PBS Learning Media.- The Idaho Collection.
KNOW VAPE campaign was developed in partnership with Idaho’s Health Districts who are utilizing and promoting the campaign throughout the state.