Idaho Public Television had not launched a new original series in decades. When it did, Brainstorm Ink was called upon to provide strategy, funding, branding and video production expertise. Modeled after PBS’s famed American Experience, Idaho Experience highlights the people and events that shape Idaho. The show, launched in social media to attract a younger audience, is in its first season with a three year funding runway from a major Idaho-based philanthropic organization. A short video teasing the show’s content has already garnered awards and special recognition. Follow Idaho Experience on Facebook/IdahoExperience and watch episodes on demand.